The 12-inch MacBook and MacBook Air laptops and Mac Mini desktop, in particular, are long overdue. The Air hasn't had a notable update in years, receiving just minor processor updates. A brand new story says the cheaper MacBook will arrive in September, and that it might not be as cheap as initially expected. To this inexpensive Mac as. By BGR also explicitly mentioned.
Apple has announced the dates for this year’s Worldwide Developers Conference. David Phelan has more details here on Forbes about the event that starts on June 4th, but it’s clear from the chatter that everyone is hoping for ‘one more thing’ at WWDC… the return of the MacBook Air.
A 2014 Apple MacBook Air, taken on May 23, 2014. (Photo by James Looker/MacFormat Magazine via Getty Images)
Apple has regularly used WWDC to launch ‘secondary’ products, and a refresh of the MacBook Air not only fits that historical pattern but also promotes the new macOS hardware both to an audience which has a love for macOS, but also ensures that the MacBook Air picks up visibility ahead of the ‘back to school’ market where the ultraportable has fared well in previous years.
So, what will Apple do about the pricing?
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There’s a lot of discussion around a potential $799 price point, but I don’t think that Apple will go that low. Putting aside the current MacBook Air, the entry-level MacBook laptop starts at $1299. I don’t think that Apple - with the brand’s emphasis on quality that comes at a price - will be looking to have a $500 price difference between the MacBook Air and the MacBook.
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Which makes the discussion around a retina display in this new MacBook Air the key to unlock the pitch. Not only does it give existing Air users a reason to upgrade their older hardware to get the new screen, it also gives Apple a reason to keep the price as high as possible. Given the new MacBook Air is not going to push the envelope in terms of specifications (the Pro in the MacBook Pro needs to stand for something) a focus on a screen that delivers retina levels of density at “the lowest price point ever” is all the marketing the machine needs.
Migration assistant looking for source pc to mac 2018. Put that all together and the current $999 ticket for the MacBook Air can remain unchanged. The Air is renewed, it picks up new technology, it becomes the entry-level machine with mid-range specifications, and Apple retains a notable margin on every unit sold.
Now read more about the return of the MacBook Air…
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Apple has announced the dates for this year’s Worldwide Developers Conference. David Phelan has more details here on Forbes about the event that starts on June 4th, but it’s clear from the chatter that everyone is hoping for ‘one more thing’ at WWDC… the return of the MacBook Air.
A 2014 Apple MacBook Air, taken on May 23, 2014. (Photo by James Looker/MacFormat Magazine via Getty Images)
Apple has regularly used WWDC to launch ‘secondary’ products, and a refresh of the MacBook Air not only fits that historical pattern but also promotes the new macOS hardware both to an audience which has a love for macOS, but also ensures that the MacBook Air picks up visibility ahead of the ‘back to school’ market where the ultraportable has fared well in previous years.
So, what will Apple do about the pricing?
There’s a lot of discussion around a potential $799 price point, but I don’t think that Apple will go that low. Putting aside the current MacBook Air, the entry-level MacBook laptop starts at $1299. I don’t think that Apple - with the brand’s emphasis on quality that comes at a price - will be looking to have a $500 price difference between the MacBook Air and the MacBook. Quicken 2018 for mac memorize.
Which makes the discussion around a retina display in this new MacBook Air the key to unlock the pitch. Not only does it give existing Air users a reason to upgrade their older hardware to get the new screen, it also gives Apple a reason to keep the price as high as possible. Given the new MacBook Air is not going to push the envelope in terms of specifications (the Pro in the MacBook Pro needs to stand for something) a focus on a screen that delivers retina levels of density at “the lowest price point ever” is all the marketing the machine needs.
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Put that all together and the current $999 ticket for the MacBook Air can remain unchanged. The Air is renewed, it picks up new technology, it becomes the entry-level machine with mid-range specifications, and Apple retains a notable margin on every unit sold.
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November 2020
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